Halston Fall 2009 Video Presentation
Forget the catwalk; we’re going digital, baby!
Each fashion week, many designers strike for innovation, for a memorable show. This year, Halston’s presentation is no exception to the rule.
Rather than create and plan a traditional fashion runway, Halston opted for a presentation in the digital arena. That’s right, utilizing viral marketing strategies, Halston’s fashion week is in the form of a video. The feeling is that of a more intimate arena for viewing the collection.
This is great for those who were unable to attend NYFW this year. Check out the video below, and let me know your thoughts on his presentation:
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1 comment
What a beautiful collection!! I suppose runways are limited in that you have to rely on the setting, make up and music to convey your story, however with a video concept you can truly convey you message. Love it
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