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McQ for Target Preview Misses the Fashion Mark

Sarah Conley and I headed to the McQueen for Target preview today. In case you haven’t heard, Target opened a pop up store for one weekend only to preview the upcoming collection designed by Alexander McQueen exclusively for Target.

Needless to say, I was excited. I mean, I love Alexander McQueen. And upon hearing that this line was inspired by the London punk rock scene, I was even more excited. Let’s just say that I would like to officially rescind my aforementioned excitement.

The location was fun, and the DJ played great music. Also, there was some great artwork on the walls. However, that’s where the fun ended.

Amid the overly-anxious girls hiding in corners of the warehouse to try on their picks, lived some of the most disappointing garments imaginable. Harsh? Maybe, but definitely honest.

The patterns were bland and far too tacky. I found one piece I liked–a basic black blazer.

Sorry, Mr. McQueen. Not this time.

See the collection for yourself:

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2 comments

1 Cammila { 02.15.09 at 10:24 pm }

Not to present myself as a self professed expert, which I most certainly am not, but it seems sort of unsurprising that trying to make an affordable line based on McQueen would come out tacky. Regardless, I’m glad you posted about it!

2 MY Fashion Frenzy { 02.16.09 at 11:46 am }

love your blog !!

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